Day 1 – Monday 11th June 2018

12:30pm – 13:15pm

Destination Session TBA

 

14:30pm – 15:40pm

The emergence of the sharing economy and its impact on tourism

Once upon a time there was a world with no Uber, no Streaming, no Airbnb. An era when people purchased things and experiences quite differently. Is our fluid lifestyle of ‘instant hiring’ and sharing of our leisure products detrimental to the foundations of traditional tourism as we know it? Our panel explore this modern utopia we have made for ourselves through convenience, technology and fashion. We address what might be just around the corner if our travel habits continue to be swayed by our new wave ‘sharing economy.’

 

16.05pm – 17:15pm

Shaping the Future: What’s next?

We take stock and showcase the latest findings from our annual LATA Trends Report that analyses Latin America travel over the past 12 months, drawing on fresh research conducted by LATA. We explore how the Latin American travel market is changing and discuss the emerging themes, trends and opportunities in front of us.

 

Day 2 – Tuesday 12th June 2018

12:30pm – 13:15pm

Destination Session TBA

 

14:30pm – 15:40pm

Like, Share, Post! Rethinking the Social Media revolution for profit

Some say that the absence of having a social media platform ‘shop window’ is comparable to operating a company without a website. Not joining the ‘party’ could leave your offering out in the cold, but we ask, how should suppliers maximise their profile on social media channels and who is best suited to do the job properly?  Some in the industry have reported an oversupply of superficial influencers, so we ask, is hosting the selfie society worth the hassle? Producing and sharing captivating content can expand your reach and stimulate engagement, resulting in organic growth that doesn’t cost a thing. If you want some of this attention, don’t miss our exclusive seminar where we will tackle head on, this significant part of your marketing toolkit.

 

16.05pm – 17:15pm

Your Eco Reputation in the Age of Drastic Plastic: Waste, plastic wars and championing a greener footprint

Customers have confidence in holiday providers with a halo, who demonstrate a caring, proactive approach to the environment. We certainly aren’t short of keen travel companies parading their eco credentials! Our exclusive session explores just how mindful consumers have become tuned to this way of thinking, wanting to change their allegiance to ‘kind’ organisations and be a low-impact traveller. As more people modify their consumer habits day-to-day to reduce their environmental footprint and search to make an informed choice, how important is it to be a commercial operation known as having a greener reputation? Fighting plastic is this year’s hot crusade that has moved us all and got people vowing to make changes due to the sheer scale of this acute problem. We ask our expert panel what pledges all our collective businesses should action now, whether it be improving energy & water efficiency, managing eco initiatives and putting a best foot forward without resorting to greenwash…

 

Day 3 – Wednesday 13th June 2018

12:30pm – 13:15pm

Destination Session TBA

 

14:30pm – 15:40pm

Content Marketing: Tips & Tricks

Content is king, but how can you really create and distribute engaging content across all platforms that motivates your audience? Don’t miss our dream panel of experts who know the core rules and share with us their fundamental tips for success. Learn from real-life case studies so your content works in harmony with your brand, conveys your desired message and is noticed by all the right people!

 

16.05pm – 17:15pm

Pay it Forward: Sustainable, Responsible, Ethical footprints

People are turning to holiday providers in pursuit of authentic travel experiences where they feel they are emotionally ‘paying it forward’ and having a positive impact on the destination and its people. Our exclusive session explores just how mindful consumers have become tuned to this way of thinking, wanting to change their behaviour from helping local communities, banning plastic to considering ‘alternative destinations’ as an antidote to over-tourism. We ask what steps the industry can take to encourage this thinking, manage responsible initiatives and at the same time, deliver genuine feelgood initiatives that really help the cause.