Byron Shirto is the Chairman of the Latin America Travel Association, having previously served as Hon. Secretary of the Association. He is also the Project Director for Experience Latin America, the leading travel event in Europe dedicated to Latin America, whilst also serving as a Trustee for the LATA Foundation, LATA’s Charitable arm. Byron is also a Founding Director of Talking Stick Marketing, a Marketing & Representation Company, specialising in providing complete marketing solutions for tourism products in Latin America, Africa and Asia.
Byron has a wealth of experience in the travel industry, having spent many years with leading inbound ground agents in Africa dealing with adventure travel, photographic safaris and incentive and event management. He then spent many more years involved with Sales, Marketing and Product Development for Latin America, the Caribbean and Africa with leading luxury Tour Operators in the UK.
A creative thinker, intuitive entrepreneur with a passion for travel and sustainable living.