In 1992 Lyn and her late husband, Paul Morrison, were bored on a flight to Ecuador and so schemed out their ideal travel magazine on the back of a sickbag. The idea stuck and, returning to the UK a few months later, they launched Wanderlust magazine from their spare bedroom.Wanderlust went on to be one of the UK’s leading travel magazines, with numerous awards under its belt. In time it led to the family of other travel products and services that make up Wanderlust Travel Media today.
Following Paul’s death, Lyn took on the roles of managing director and editor-in-chief. In 2008 The Times lauded Lyn as one of the “50 Most Influential People in Travel.” In 2012, Lyn was awarded an Outstanding Contribution Award at the Travel Press Awards. In 2014, Lyn was awarded one of the ‘Top 60 Most Influential Women in Travel in the Last 60 Years’ by the AWTE.
As well as still being hands-on as editor-in-chief over Wanderlust magazine and website, and the company’s publishing and content services, Lyn is an award-winning travel writer in her own right. Lyn is a director of the Adventure Travel Conference, and chairs the World Guide Awards, Wanderlust Travel Photo of the Year and the Thailand Green Awards UK. She is regularly consulted by tourist boards and governments on travel-related issues, and sits on several committees, including LATA (the Latin American Travel Association).