With a background in destination marketing of more than a decade, Nick is one of the tourism industry’s leading experts on destination marketing. As founder of the Digital Tourism Think Tank (#DTTT), the leading platform connecting destinations worldwide on topics around digital trends and transformation, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.
Through his work heading up the #DTTT, Nick has led the industry to think about ‘Destination Transformation’ and the impact the ‘always on’ visitor, the multi-touchpoint path to purchase and the need for organisations to think differently about their approach. At the core of Nick’s message and expertise is the need to stay current, on par with consumer trends, and foster a culture of innovation to remain competitive.
Nick and his team connect thousands of tourism professionals each year, through the flagship #DTTT Global, #DTTT Content Campus and leading industry sessions at WTM London, ITB Berlin, ATM Dubai and WTM Africa. Fostering partnerships with both industry leaders and digital leaders, Nick and his team lead the conversation on digital in tourism.
Nick is a sought after keynote speaker with hundreds of engagements to his name, speaking extensively throughout Europe and further afield from Hawaii to Greenland -Cape Town to the Faroe Islands. Working with the world’s leading destinations, Nick also consults on the impact of digital, covering a range of specialisations from content strategy to workflow transformation.